Basic Search Engine Promotion

July 1, 2024

I can’t tell you how many times people have asked me, “How
to do I get my site to come up in the top ten of the search
engines so I can get hits and sell my product?”

What they really want to know is, “How can I get people
show up to my website without spending any money on
advertising my site!”

People usually don’t like my answer because accomplishing a
“top ten ranking” on any search engine always requires
careful thought along with a significant amount of work.

Three types of “Search engines” abound on the Internet.
They include true search engines, directories, and links

At last count approximately 10,000 sites referred to
themselves as search engines, though only about a dozen
sites rate your attention since they drive 97% of the
Internet’s search traffic.

These sites include Google, Yahoo!, Overture, MSN,
AltaVista, AllTheWeb, Lycos, DMOZ, and a few others.

When a visitor logs onto a search engine looking for
information, they enter “keywords” about the subject in
hopes of obtaining a list of relevant websites.

Each search engine or directory operates with its own rules
about judging a site’s relevancy to a keyword search.