So you’ve put yourself “out there” with a public relations
campaign. Your dealings with the media now become
critical. Those relationships with the media can make or
break your public relations efforts. Here’s how to get the
media to love you:

1. When the media calls, stop rajgir what you are doing and give
them your full attention. That’s right. Maybe you’re having
lunch. Or in a meeting. Guess what? The media waits for
no one. I advise my clients to tell assistants to interrupt
them at any time if the media calls.

2. Treat the media like gold. Answer their questions in a
forthcoming manner, in a respectful, pleasant tone. Do not
disparage others and be careful about making negative
comments. Do not lie or provide exaggerated claims. Just
like you, media people appreciate those who take the “high
road”.

3. Be realistic about coverage. A reporter can interview you
for an hour and you might only have one line in the media.
Or none. Depending on how the story goes or space
available or the editor’s whim, any of the above can happe